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POINT O MATTER
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Internet Search

The Point That Matters
The best, most relevant results for your search

Unique:
  • First search engine to differentiate between sponsored results and objective listings
• Business model based on revenue from search vs. advertising
• The word "google" has become a synonym for "Web search" in several languages
Metric:
  Number one search engine worldwide with 83.5% market share (compared to Yahoo's 8.4%)

Debate:
  Do you want to see results or ads?

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The Point-O-Matter Meter shows how we map the strategies of various companies to ZOOM's philosophy. Click a company name at left to see what we think. Information here is based solely on ZOOM's view of the company in question, and is presented for the purposes of illustrating our approach. The companies listed are not necessarily ZOOM clients.
 
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