ZOOM Marketing: The Point That Matters

Hill
Online movie rental

The Point That Matters
The largest selection of titles available

Unique:		• Netflix allows you to instantly stream a movie onto your computer, at no additional cost to your membership • Netflix allows you to rate movies on a 5-star scale to help deliver personalized recommendations
Metric:		• World’s largest online movie rental service, with more than 10 million subscribers • Over 100,000 DVDs available as well as a growing library of more than 12,000 titles that can be watched instantly on your computer • Netflix has been named the #1 retail website for customer satisfaction for seven consecutive surveys since 2005 by ForeSee Results
Debate:		Selection

Tagline

Rent as many movies as you want!

The Point-O-Matter Meter shows how we map the strategies of various companies to ZOOM's philosophy. Click a company name at left to see what we think. Information here is based solely on ZOOM's view of the company in question, and is presented for the purposes of illustrating our approach. The companies listed are not necessarily ZOOM clients.