Hill Outdoor Gear and Apparel The Point That Matters Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis Unique:   • Every business activity – from lighting stores to dyeing shirts is examined to steadily to reduce harm to the environment • Use recycled polyester in many of our clothes and catalogs and only organic, rather than pesticide-intensive, cotton • Common Threads Environment Program where customers can recycle their old Patagonia garments • Promotes environmental campaigns in their advertisement and catalogs Metric:   Since 1985, Patagonia has pledged 1% of sales to preserving and restoring the natural environment Debate:   Wouldn’t you like to help the environment when buying your outdoor apparel? Tagline Committed to the core The Point-O-Matter Meter shows how we map the strategies of various companies to ZOOM's philosophy. Click a company name at left to see what we think. Information here is based solely on ZOOM's view of the company in question, and is presented for the purposes of illustrating our approach. The companies listed are not necessarily ZOOM clients.