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ZOOMing Through the Good Old Summertime . . .
Palo Alto's getting downright balmy, and we've been getting down to business with our current roster:

New Clients
vmware
The leading innovator of software services for electronic contract execution is also the latest ZOOMee.
vmware
We're virtually wrapped up with this ZOOMing, for the leader in virtualization software.

ZOOM Blog
Mulling the subtle differences between going ‘green’ and saving some green.

ZOOM Survey:
How important is GREEN in high tech?
Download the PDF.


Our Best Metric
After a ZOOMing, we always ask our clients what they thought. Here’s what they had to say.

Just the Facts, Man

Download the ZOOM Fact Sheet (pdf).

Point-O-Matter
Meter

Our analysis of how leading companies in a range of businesses map to the ZOOM approach.

Great Moments in Marketing
Download the PDF e-book of our classic comics.

great moments

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  ZOOMing Salesgenie
We just finished a positioning project with Salesgenie, whose targeted lead generation puts you in the lead (as we're fond of saying).
And they had some nice things to say about us as well.

Hear what Salesgenie.com's President and VP of Marketing thought of the ZOOMing Process.
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ernst and young And the winner is . . .
Our passion for proving success with metrics seems to have caught the eye of Ernst & Young, who recently asked ZOOM Co-CEO Ellie Victor to be a judge in their 2009 Enterpreneur of the Year awards. Find out who won!
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smash logo   It's Been A Smashing Decade!
Images and highlights from our tenth anniversary ProAm Tournament (wherein ZOOMers and friends take on the Cardinal women for a match), and the Stanford Spring Smash (wherein ZOOMers and friends cheered the Cardinal to yet another victory over Cal).
And we even have a new edition of our famous Tennis Fun Facts!
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Glossary of Marketing
  Green
1. Having environmentally friendly or sustainable attributes. 2. A set of values which prioritize environmental conservation. 3. The Almighty Buck.
"The execs were totally on board with our plans for an environmental upgrade," said Bob. “Until they saw how much it was going to cost, that is. I guess we were trying to save the wrong kind of Green."
View the Glossary Archive
 
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