Acrobat Before the Point How do you know where to focus resources when you've got a version 3.0 product with lots of great features and potential markets? The Point That Matters Your work looks exactly the way you intend it to look, whether it's an email attachment, printed or on the Web. Elevator Story You work hard to create high-impact marketing materials but when you deliver them electronically, they don't look the same. Proving the Point Adobe was our first major client, way back in 1997. Since ZOOM came up with the Point That Matters for Acrobat:   * Sales rose 150% on the 3.0 release. * More than 500 million copies of Acrobat Reader have been distributed. * The PDF format has become the industry standard for electronic document transfer...according to Adobe, ten percent of documents on the Internet are available in PDF. * Acrobat-based products presently account for 39% of Adobe's revenues.       "The work we did with ZOOM is benefiting all of Adobe. "Acrobat and PDF technology have become integral to all of Adobe's products. And the Point That Matters, being able to deliver information exactly the way you intended, is something that Adobe can stake its claim to, not just Acrobat. It has lasting impact well beyond this product." — John Kunze VP and General Manager, Adobe Internet Products Group