EDS Before the Point How do you reposition a company that's been around for almost 40 years and is getting challenged by a new breed of competitor — and outspent by a very large competitor? The Point That Matters To win in the digital economy, you need a single point of responsibility from business strategy through IT execution. Hill Largest Global Services Business Elevator Story EDS is the largest global services business in the world, with 9,000 clients in 55 countries. We're the only company that can offer clients a single point of responsibility from business strategy through IT delivery and hosting.     "The ZOOMing Process is one of the most valuable marketing exercises we accomplished all year. ZOOM took a complicated market and helped EDS formulate our positioning based on a Point That Matters. They found an open space for us to own in the digital economy and helped us stake out a valuable leadership position for EDS." — Doug Frederick President, EDS I-Solutions November, 2004