TiVo Before the Point How do you transfer customer enthusiasm to new prospects, and what is a personal television system anyway? The Point That Matters Watch TV on your schedule Hill Digital Video Recorder Elevator Story TiVo is the most popular DVR. DVRs are like VCRs, but with a hard disk and no tapes. TiVo automatically finds and records your favorite shows so you can live your life. Your shows will be there. Proving the Point Before their ZOOMing in 2001, TiVo had 230,000 subscribers. As of last fall, that number had grown to 4.7 million. In 2008, TiVo rehired ZOOM to help position its next release. "We collaborated with ZOOM to capture the essence of the lifestyle impact of TiVo and then developed a strategy on how to best communicate this to prospects. We went from 'meet and greet' to new messaging at tivo.com in twelve weeks! "ZOOM did an outstanding job for us." — Brodie Keast Senior VP and GM, TiVo Media and Services Business November, 2001