Discover your Point That Matters

Align your company around a single market-validated position you can own.

We bring deep tech industry knowledge and a proven methodology that combines creative thinking with real-world market feedback. The result? Market positioning that resonates with customers and aligns your team.

Our philosophy

Market positioning icon hill


is the process of owning a hill.

Market positioning icon geo


is determining which hill to own.

Market positioning icon flag

The Point That Matters

is the reason you own the hill.

Meet our clients

Our metrics

Malwarebytes metric

100% YOY lead increase, jump in deal closes

Since ZOOMing, Malwarebytes saw a 100% YOY lead increase, including a jump in lead quality and deal closes.

Photo by Nick Cahill
Mount Shasta, California

Alteryx metric

200% customer growth within 1 year

Alteryx raised $60M to power their hill and doubled customer growth within a year of ZOOMing.

Photo by Michael Babiak
Mount Rundle, Canada

Reach150 metric

400% revenue increase within 9 months

Since ZOOMing, Reach150 increased annual recurring revenue by 400%.

Photo by Michael Victor
L’aguille Verte, Chamonix, France

Cisco tidal metric

Tidal grew over 30% in a market that was growing 6%

Tidal acquired by Cisco for $105M after 3 years.

Photo by Michael Victor
Mejeve, France

Centrify metric

Record sales, accelerated growth for 2 years

Since ZOOMing, Centrify reported its second year of record sales, multiple quarters with 40% YOY growth, $42M in funding and 97% customer retention.

Photo by Sara Gray
Yosemite, California

Catavolt metric

Doubled business within a year

Since ZOOMing, Catavolt quickly mobilized to grow 2x.

Photo by Hy Murveit
Torres Del Paine National Park, Chile