Conquer your hill

Discover your Point That Matters and reach new heights

We bring deep tech industry knowledge and a proven methodology that combines creative thinking with real-world market feedback. The result? Strategic positioning that resonates with your market and gives you a competitive edge.

Our philosophy

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Marketing

is the process of owning a hill.

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Positioning

is determining which hill to own.

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The Point That Matters

is the reason you own the hill.

Our metrics

400% revenue increase within 9 months

400% revenue increase within 9 months

Since ZOOMing, Reach150 increased annual recurring revenue by 400%.

Photo by Michael Victor
L’aguille Verte, Chamonix, France

Tidal grew over 30% in a market that was growing 6%

Tidal grew over 30% in a market that was growing 6%

Tidal acquired by Cisco for $105M after 3 years.

Photo by Michael Victor
Mejeve, France

Record sales, accelerated growth for 2 years

Record sales, accelerated growth for 2 years

Since ZOOMing, Centrify reported its second year of record sales, multiple quarters with 40% YOY growth, $42M in funding and 97% customer retention.

Photo by Sara Gray
Yosemite, California

34% increase in annual growth

34% increase in annual growth

oDesk’s year-over-year growth rate jumped after ZOOMing, reaching 105%.

Photo by Taylor Gray
Death Valley, California

200% customer growth within 1 year

200% customer growth within 1 year

Alteryx raised $60M to power their hill and doubled customer growth within a year of ZOOMing.

Photo by Michael Babiak
Mount Rundle, Canada

Doubled business within a year

Doubled business within a year

Since ZOOMing, Catavolt quickly mobilized to grow 2x.

Photo by Hy Murveit
Torres Del Paine National Park, Chile

Client testimonial

Actiance

“The breakthrough was discovering our market’s interest in analytics. This gave us great confidence in the investments we need to make.”
- Kaelash Ambwani, President and CEO

Apigee

“The breakthrough was to focus on the APIs and the data. That was massive for us because it was hugely differentiated and it clearly communicated that this is not just an API platform, it is the intelligent API platform.”
- Chet Kapoor, CEO

Reach150

"When ZOOM presented us with their final recommendations, I was blown away.”
-Ken Sims, CEO

Alteryx

"In about one year, Alteryx has gone from just over 200 customer accounts to rapidly approaching 700 customer accounts. That's some substantial growth."
- Rick Schultz, SVP Marketing

What's new

Congrats client Keyssa on your first kiss!

Announcing the Acer Aspire tablet and laptop with kiss connectivity.
Read more

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2016 Stanford Spring Smash

ZOOM was honored to welcome ESPN analyst, Brad Gilbert, as guest speaker at the 17th annual Stanford Spring Smash. Watch highlights of Ellie’s interview with Brad on being disrupter, analytics and how to get the best of your team. Plus, see pics and the event recap.
Catch the highlights

Brad Gilbert Q&A

How do you own a mountain?

Check out these companies who found success by owning their hills and then moving to mountains.
See infographic

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The Science of Positioning

What do science and marketing have in common? ZOOM Co-CEO Nick Copping explains the surprising and interesting similarities between the Scientific Method and the art of positioning.
Find out

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Now ZOOMing

BeyondCore, Kenandy and Yahoo! Mail.