Conquer your hill

Discover your Point That Matters and reach new heights

We bring deep tech industry knowledge and a proven methodology that combines creative thinking with real-world market feedback. The result? Strategic positioning that resonates with your market and gives you a competitive edge.

Our philosophy

ZOOM Hill icon


is the process of owning a hill.



is determining which hill to own.

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The Point That Matters

is the reason you own the hill.

Our metrics


100% YOY lead increase, jump in deal closes

Since ZOOMing, Malwarebytes saw a 100% YOY lead increase, including a jump in lead quality and deal closes.

Photo by Nick Cahill
Mount Shasta, California


200% customer growth within 1 year

Alteryx raised $60M to power their hill and doubled customer growth within a year of ZOOMing.

Photo by Michael Babiak
Mount Rundle, Canada

reach150 mountain

400% revenue increase within 9 months

Since ZOOMing, Reach150 increased annual recurring revenue by 400%.

Photo by Michael Victor
L’aguille Verte, Chamonix, France

cisco balloon

Tidal grew over 30% in a market that was growing 6%

Tidal acquired by Cisco for $105M after 3 years.

Photo by Michael Victor
Mejeve, France

Sara Gray Centrify

Record sales, accelerated growth for 2 years

Since ZOOMing, Centrify reported its second year of record sales, multiple quarters with 40% YOY growth, $42M in funding and 97% customer retention.

Photo by Sara Gray
Yosemite, California

Doubled business within
a year

Since ZOOMing, Catavolt quickly mobilized to grow 2x.

Photo by Hy Murveit
Torres Del Paine National Park, Chile

Client testimonial


“The breakthrough was discovering our market’s interest in analytics. This gave us great confidence in the investments we need to make.”
- Kailash Ambwani, President and CEO


“The breakthrough was to focus on the APIs and the data. That was massive for us because it was hugely differentiated and it clearly communicated that this is not just an API platform, it is the intelligent API platform.”
- Chet Kapoor, CEO


"When ZOOM presented us with their final recommendations, I was blown away.”
-Ken Sims, CEO


"In about one year, Alteryx has gone from just over 200 customer accounts to rapidly approaching 700 customer accounts. That's some substantial growth."
- Rick Schultz, SVP Marketing

What's new

Stanford Women’s Storybook NCAA Win

Congrats to @Stanford Women’s Tennis on their 18th National Title, talk about owning a hill! ZOOM has been a proud sponsor of Stanford Women’s Tennis since 1999.
Read more

Stanford Womens' Tennis

2016 Stanford Spring Smash

ZOOM was honored to welcome ESPN analyst, Brad Gilbert, as guest speaker at the 17th annual Stanford Spring Smash. Watch highlights of Ellie’s interview with Brad on being disrupter, analytics and how to get the best of your team. Plus, see pics and the event recap.
Catch the highlights

Brad Gilbert Q&A

How do you own a mountain?

Check out these companies who found success by owning their hills and then moving to mountains.
See infographic

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The Science of Positioning

What do science and marketing have in common? ZOOM Co-CEO Nick Copping explains the surprising and interesting similarities between the Scientific Method and the art of positioning.
Find out

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Now ZOOMing

BeyondCore, Kenandy and Yahoo! Mail.