Authentic Positioning to the Rescue: Clients Respond to COVID
Authentic positioning is when your actions match your stated purpose and differentiation. We’re so proud of our clients who are making a difference and delivering on their positioning in this new era of digital survival.
Check out how our clients continue to put their authentic positioning in action during the pandemic:
LifeSignals is fast-tracking its Biosensor Patch for early detection and monitoring of coronavirus symptoms. The patch will enable healthcare providers to remotely monitor patients at home.
UPDATE: LifeSignals’ Wireless Medical Biosensor 1AX has been FDA approved and is currently on the market for medical and personal use to monitor potential COVID-19 symptoms from your home.
Aible is offering its AI for free through June to companies working to mitigate the impact of COVID-19, whether saving lives or jobs.
Snowflake with customer Starschema is offering free access to COVID-19 data, reported by public health authorities worldwide. Businesses can ask questions related to contingency planning and disaster response.
UPDATE: Snowflake has also partnered with the State of California to share data with the public including: the current number of COVID-19 cases across the state, total suspected cases, number of residents receiving treatment in a hospital ICU, available and in-use hospital beds and ventilators, and the demographics of COVID-19 patients.
ThoughtSpot Search & AI-Driven analytics, as easy as your favorite app, is available to forecast and analyze the impact of COVID-19 with critical data around new infections, available hospital resources, and more.
SheerID is not only expanding its identity marketing platform to help brands create gated, special offers for the medical community, their service is free to 50 brands extending free offers.
UPDATE: SheerID and their customers are also providing education heroes with amazing offers to help keep students and teachers on the right track to navigate the new norms.
Qumulo is offering their hybrid cloud storage for free through July to help medical and research organizations manage and understand petabytes of data in real time.
Collibra is providing a free, public COVID-19 data catalog that brings together a number of tools that deliver high-quality data and enable COVID experts to derive insights and make impactful, data-driven decisions faster.
DataRobot‘s AI for Good program and partner, Varsity Tutors, are keeping kids busy by educating them on what AI is, the complexity of how to keep the use of AI ethical and without human bias and how to build an AI program themselves.
Discover your authentic positioning
Our clients are well equipped to act with authentic positioning once they’ve been through the ZOOM process, our data-driven methodology. Authenticity is built into your Point That Matters–your most important differentiator that is unique, credible and purposeful.