Insights
Inspiration to drive business
Here’s what we’re thinking about as we work with some of the world’s coolest companies.
4 Strategies For Bolder, More Believable Positioning
How can you make bold promises that customers believe? Four quick strategies to make your claims credible, memorable, and measurable.
Beyond the Surface: Exploring the Similarities Between Scuba Diving and Positioning
ZOOM Co-CEO Nick Copping dives into how mastering the depths of both the ocean and customer insights can transform your strategy.
The Inner Game of Marketing
The Inner Game of Tennis (the original book about mental performance) inspired Bill Gates, Arianna Huffington and Tom Brady and now it can inspire your marketing.
Why This VC is Investing in Humanity
Why do some VCs stand out from the rest? This firm does things differently, and it's not just about numbers.
Positioning Leader Spotlight
Discover how TJ Waldorf, CMO of 1WorldSync, turns life's toughest challenges into marketing triumphs, from strategic positioning that drives global growth to overcoming a brain tumor diagnosis.
How Do You Position When Tech is Moving at Warp Speed?
AI is moving so fast that clients are asking how they can position in the frenzy. Here are 3 strategic considerations from our Co-CEO Nick Copping.
The Positioning Playbook: How to Create a Guide That Aligns Your Organization
Just like a brand playbook spells out the key visuals, your positioning playbook spells out the words and emotions to use. Discover how to get everyone on the same page with data that backs up your story and download our free template!
The Surprising Advantages Of Mixing Mindfulness And Marketing
Curious about the magic behind ZOOM? Uncover how we've woven mindfulness into our practices and how it might work wonders for you too.
Mastering The Art Of Brand Positioning With Data
Our definitive guide to data-driven positioning: How to break the tie when your team disagrees, the role of prospects, and the killer question to combat naysayers.
The Road to Revenue: 3 Keys to Align Sales and Marketing Behind 1 Message
3 keys to aligning sales and marketing to deliver a consistent brand experience, optimize marketing dollars, and close deals faster.
What Animals Teach Us About Positioning
Catch our talk with Prof. Martha Nussbaum, author of Justice for Animals: Our Collective Responsibility, and find out why she’s a disruptor and an inspiration for category builders.
Positioning Leader Spotlight
Gwen Lafage joined Sinch in 2021 to take on the enormous task of driving the company’s global brand after multiple acquisitions. Learn how Gwen is building a category worth $2.6B in annual revenue.
The Importance Of Taking A Stance On AI
Co-CEO Ellie Victor illustrates why taking a stance on AI matters and how some businesses are leading the way.
Humane Planet: Thought Leaders for a Sustainable World
Learn why we’ve inspired and sponsored the Humane Planet Speaker Series, watch recordings, and hear what’s next.
Branding Vs. Positioning—and How to Seamlessly Blend Them
Our Co-CEO Ellie demystifies the distinctions between branding and positioning, two frequently intertwined concepts, in this Forbes article.
Our Position on AI
We’re champions of responsible AI and responsible communication about AI. We believe it’s imperative for every business to share its position on AI; here we share ours.
7 Signs It’s Time to Reposition
Over 25 years, we've discovered the 7 triggers to look for when considering repositioning, what works and why. We’ve outlined the questions you may be asking, with examples of how clients found the answers.
What Can We Learn about Brand Positioning from the Sport of Tennis?
In this Forbes piece, our co-CEO Ellie Victor looks to sports as a tangible teacher. Learn how the pros position on and off the court.
Ellie Victor, CO-CEO of ZOOM Marketing accepted into Forbes Agency Council
Our Co-CEO Ellie Victor is now part of Forbes Agency Council—a select group of accomplished business owners and executives. Explore her Forbes articles for insights.
Get to Know ZOOM’s Storyteller Rockstar
Our very own Lori Smith has been an inspiring force behind ZOOM’s success since 2012. She’s led over 100 client projects and spearheaded ZOOM’s own marketing. An accomplished singer-songwriter, Lori is ZOOM’s rock star. Get to know her!
Our passion for the planet
At ZOOM Marketing we like to tackle the world’s toughest positioning challenges. Our day job is spent differentiating tech industry leaders as category leaders. After hours, we think about how we can put our craft to work for the planet. We’ve inspired and co-sponsor The Humane Planet Speaker Series.
ZOOM joined forces with Palo Alto Humane Society and the Sweet Farm to create The Humane Planet Speaker Series: Thought Leaders for a Sustainable World. The series features inspirational speakers—entrepreneurs, scientists, politicians and thought leaders—who are exploring new ways to create a more sustainable and compassionate world with positive impacts on animals, plants and the planet.
In 2022, we featured two blockbuster speakers: Senator Cory Booker (D-NJ) who announced the Industrial Agriculture Accountability Act last month, and award-winning animal advocate, Daina Bray.
Events are free to the public, held online or in Silicon Valley or New York. Watch past events, read recaps, get involved, or subscribe to hear about future events.