Insights
Inspiration to drive business
Here’s what we’re thinking about as we work with some of the world’s coolest companies.
Why Data-Driven Positioning Wins
What is data-driven positioning? It’s the process of using data from customer & prospect testing to drive optimal & targeted market differentiation.
Creating Authentic Positioning in the Age of Disruption
How hundreds of women CEOs tapped into their purpose to distinguish their companies in a dramatically changing world.
Positioning in the Age of Authenticity
Human attention span has gone from 12 to 8 seconds in the last decade. Now it’s a second less than that of a goldfish. Yikes!
Owning a Mountain
How do you own a mountain? The smart way to own a mountain is to start by owning a hill.
Our passion for the planet
At ZOOM Marketing we like to tackle the world’s toughest positioning challenges. Our day job is spent differentiating tech industry leaders as category leaders. After hours, we think about how we can put our craft to work for the planet. We’ve inspired and co-sponsor The Humane Planet Speaker Series.
ZOOM joined forces with Palo Alto Humane Society and the Sweet Farm to create The Humane Planet Speaker Series: Thought Leaders for a Sustainable World. The series features inspirational speakers—entrepreneurs, scientists, politicians and thought leaders—who are exploring new ways to create a more sustainable and compassionate world with positive impacts on animals, plants and the planet.
In 2022, we featured two blockbuster speakers: Senator Cory Booker (D-NJ) who announced the Industrial Agriculture Accountability Act last month, and award-winning animal advocate, Daina Bray.
Events are free to the public, held online or in Silicon Valley or New York. Watch past events, read recaps, get involved, or subscribe to hear about future events.
