Placeware
Create a Category that Becomes a Household Name
“Without a doubt ZOOM has done the best positioning work I have ever been involved with.”
ZOOMing Success
Acquired
PlaceWare was acquired in 2003 by Microsoft and provides base technology for Office conferencing
Positioning at a glance
Challenge
Create a household term for a new technology
Hill
Web Conferencing
Breakthrough
Real meetings, no travel
The Point That Matters
You don’t have to travel to have a real meeting