Rollbar
Expand Beyond Error Monitoring and Tie to Business Success Metrics
“Have you ever had anyone tear up? I’m having an emotional response. The differentiation is right on and very clear. I’m excited to bring it to market.”
“We couldn’t be happier with the reception that we’ve garnered from the market after rolling out our new positioning.”
Positioning at a glance
Challenge
How do you expand beyond error monitoring and tie to business success metrics?
Breakthrough
Continuous Code Improvement
Hill
Continuous Code Improvement
The Point That Matters
Proactively discover, predict and remediate errors with real-time AI-assisted workflows
Impact
Client love
Rollbar VP of Marketing, Daniel Day, hired ZOOM (and design partner Skona) as soon as he joined. Daniel had experienced the ZOOM/Skona magic at his prior company and wanted the same for Rollbar. Daniel put us on the fast track to work side-by-side with Skona, so the second we finished the positioning, they rolled out their new brand and website. Within days, the press picked up their story.