Yahoo! Mail
Re-energize 1 Billion Users in a Saturated Market
Positioning at a glance
Challenge
Repositioning an aging email and messaging service against much newer players like Google. Was there something new and differentiated in the marketplace that could reinvigorate one of the oldest email and messaging services in the industry?
Breakthrough
<3 your inbox. The strongest emotion and energy is around inbox stress. Yahoo Mail! is the inbox that keeps you organized and on top of what matters to you
Hill
The Organized Inbox
The Point That Matters
The inbox that keeps you organized and on top of what matters to you
Client love
Nick and Ellie met Dariusz Paczuski through Rob Meinhardt in 2010. Since then Dariusz has ZOOMed four times, first with Telenav, followed by Yahoo! and his own startup, Rocket Vodka. Yahoo! Head of Growth & Marketing Dariusz Paczuski enjoys Nick’s wit at ZOOM’s client dinner featuring Stanford Men’s Soccer Coach Jeremy Gunn.