Insights
Inspiration to drive business
Here’s what we’re thinking about as we work with some of the world’s coolest companies.
4 Strategies For Bolder, More Believable Positioning
How can you make bold promises that customers believe? Four quick strategies to make your claims credible, memorable, and measurable.
Beyond the Surface: Exploring the Similarities Between Scuba Diving and Positioning
ZOOM Co-CEO Nick Copping dives into how mastering the depths of both the ocean and customer insights can transform your strategy.
Why This VC is Investing in Humanity
Why do some VCs stand out from the rest? This firm does things differently, and it's not just about numbers.
How Do You Position When Tech is Moving at Warp Speed?
AI is moving so fast that clients are asking how they can position in the frenzy. Here are 3 strategic considerations from our Co-CEO Nick Copping.
The Positioning Playbook: How to Create a Guide That Aligns Your Organization
Just like a brand playbook spells out the key visuals, your positioning playbook spells out the words and emotions to use. Discover how to get everyone on the same page with data that backs up your story and download our free template!
The Surprising Advantages Of Mixing Mindfulness And Marketing
Curious about the magic behind ZOOM? Uncover how we've woven mindfulness into our practices and how it might work wonders for you too.
Mastering The Art Of Brand Positioning With Data
Our definitive guide to data-driven positioning: How to break the tie when your team disagrees, the role of prospects, and the killer question to combat naysayers.
The Road to Revenue: 3 Keys to Align Sales and Marketing Behind 1 Message
3 keys to aligning sales and marketing to deliver a consistent brand experience, optimize marketing dollars, and close deals faster.
Our Position on AI
We’re champions of responsible AI and responsible communication about AI. We believe it’s imperative for every business to share its position on AI; here we share ours.
7 Signs It’s Time to Reposition
Over 25 years, we've discovered the 7 triggers to look for when considering repositioning, what works and why. We’ve outlined the questions you may be asking, with examples of how clients found the answers.
Get to Know ZOOM’s Storyteller Rockstar
Our very own Lori Smith has been an inspiring force behind ZOOM’s success since 2012. She’s led over 100 client projects and spearheaded ZOOM’s own marketing. An accomplished singer-songwriter, Lori is ZOOM’s rock star. Get to know her!
The Unintended Consequences of In-House Positioning
When positioning is developed in-house, it’s often undervalued and unadopted by folks who don’t agree. Using outside experts—and data—aligns leadership, streamlines marketing, and accelerates sales. Here’s why.
How Leaders Maximize Marketing Resources in Challenging Times
Smart companies sieze the opportunity to survive and thrive.
Define Your Hill on Your Terms, Own Your Brand.
These case studies demonstrate the value of defining your own hill. These leaders have increased company value, streamlined the sales process, and aligned leadership around data-driven positioning.
2022 Year-End Review: Top 3 Trends in Product and Service Positioning
With 24 years in the biz, we've seen positioning strategies and word choices that make or break success. Here are the three hottest positioning trends we saw in 2022.
Our passion for the planet
At ZOOM Marketing we like to tackle the world’s toughest positioning challenges. Our day job is spent differentiating tech industry leaders as category leaders. After hours, we think about how we can put our craft to work for the planet. We’ve inspired and co-sponsor The Humane Planet Speaker Series.
ZOOM joined forces with Palo Alto Humane Society and the Sweet Farm to create The Humane Planet Speaker Series: Thought Leaders for a Sustainable World. The series features inspirational speakers—entrepreneurs, scientists, politicians and thought leaders—who are exploring new ways to create a more sustainable and compassionate world with positive impacts on animals, plants and the planet.
In 2022, we featured two blockbuster speakers: Senator Cory Booker (D-NJ) who announced the Industrial Agriculture Accountability Act last month, and award-winning animal advocate, Daina Bray.
Events are free to the public, held online or in Silicon Valley or New York. Watch past events, read recaps, get involved, or subscribe to hear about future events.
