Why we❤️Claudia Skyehart
If you ask anyone at ZOOM—team members or clients—why they love working with Claudia Skyehart, you’ll hear the same things: she’s unstoppable, always one step ahead, and handles every challenge with strategy, empathy, and energy.
Claudia isn’t just a Client Director—she’s the face of ZOOM for clients, the problem-solver who always has the answers, and the person you want in your corner when things get tough. Her ability to balance data, creativity, and human connection makes her a force to be reckoned with.
We sat down with Claudia to hear about her journey, how she approaches challenges, and what drives her to keep climbing.
What led you to a career in marketing and your role as Client Director at ZOOM?
I’ve always wanted to be the most helpful person in the room. Even as a kid, I found joy in making things easier for others—whether it was helping my grandfather clean the yard or helping my grandmother with grocery shopping. That mindset shaped how I approach marketing. Understanding challenges means identifying pain points, recognizing strengths, and finding the best way forward.
Zombie Claudia at the high-school haunted house she took the lead in organizing, discovering her love for project management.
I discovered my love for organizing chaos in high school, running our haunted house fundraiser. Turns out, I love project management.
In college, I got hooked on the psychology behind marketing—why people make decisions and how data fuels creativity. I loved working with different types of thinkers—some detail- and logic-driven, others fully creative. That contrast fascinated me and deepened my passion for marketing.
After college, I joined a startup and learned to merge creativity with analytics. That path led me to ZOOM, where I started as a coordinator, grew to manager, and now, Client Director. I oversee projects from start to finish. My role is about positioning brands for success while ensuring strategy and execution align seamlessly.
I act as the bridge between clients and our internal team—translating business challenges into actionable strategies. Some days, that means diving into analytics; other days, it’s refining brand positioning or brainstorming creative angles. Through it all, I make sure the machine runs smoothly.
On LinkedIn, you say you “help clients turn hills into mountains” and find their “Point That Matters.” What does that mean to you?
It’s all about market positioning. Every company starts on a “hill” in their industry, looking at the mountains around them. My job is to help them see the bigger picture—where clients stand, what competitors are (or aren’t) saying, and where they should plant their flag.
“My Point That Matters is balancing process excellence with empathy.”
The Point That Matters is the key differentiator that makes a brand stand out. Whether it’s a bold idea or a technical advantage, it has to resonate and solve a real problem.
For me, personally, my Point That Matters is balancing process excellence with empathy—using data and creativity to solve challenges and deliver quality services, while applying a human touch and empathy to ensure our clients feel understood. This philosophy also transfers to how I interact with the ZOOM team. In this way, I help the team work seamlessly, anticipate issues before they happen and keep everything running like a well-oiled machine.
Balancing process and empathy is your superpower. What’s your kryptonite?
Claudia blends data with creativity, bringing empathy to the hustle-bustle tech world.
We live in a world driven by metrics, and while data is essential, it can also take us out of our creative element. Sometimes you need to walk away from the data. Fresh air and a reset works wonders for new ideas.
Another challenge? Navigating client expectations. A big part of my job is emotional intelligence—understanding not just the numbers but also the human element. Every company has unique pressures, and it’s my job to align with their needs, their culture, and how they communicate.
I pay close attention to the details—from how a client’s office is decorated to the casual side conversations we have. Those little things tell me how we can best support them. Sometimes, that means having tough conversations or challenging old ways of thinking. But that’s what makes the work rewarding.
I also love that learning never stops at ZOOM. When I started, the big shift was toward cloud and analytics. Now, AI is changing the game. The industry is always evolving, and we get to be at the forefront of those changes.
What Advice Do You Have For Client-Facing Marketers?
1️⃣ Remember that marketing is about people. It’s easy to get caught up in deadlines and data, but understanding your client’s and their customers’ world—their pressures, motivations, and challenges—makes all the difference.
2️⃣ Approach challenges with curiosity instead of stress. When things pile up, I reframe the situation by asking, "What’s the best that could happen?" It shifts my mindset to possibility instead of panic.
3️⃣ Don’t be afraid to ask for help. Whether from your team or even your client, asking for insight isn’t a weakness—it’s a strength. Clients appreciate transparency and collaboration more than we often realize.
Your last name, Skyehart, is unique. What’s the story behind it?
My husband and I chose it together when we got married. We didn’t want to do the traditional last name change or hyphenate. Instead, we wanted something meaningful that represented our own legacy.
We landed on two words we loved—"Skye" and "Hart." We couldn’t decide between them until a friend suggested combining them. It clicked immediately. (That’s called a focus group!)
For us, our name is a reminder that if you lead with heart and love, the sky's the limit. Funny enough, it also ties back to my approach to positioning—saying something big and meaningful, in the fewest words. I guess that’s our Point That Matters!