Birst
Make Analytics Sexy
“I’d requested messaging that’s a little ‘edgy’ a little ‘sexy,’ only to find out they came out as the dirty little secrets. The value of the dirty little secrets was that they told our message in a way that really resonated with our audience.”
Positioning at a glance
Challenge
“Every message has been tried in this market.” Brad Peters, Birst CEO
The Point That Matters
Fastest way to answer your most pressing business questions - and then all the ones you didn’t know to ask
Breakthrough
Expose the dirty little secrets of the BI industry and counter them with a Birst of Truth. Here are a few:
Dirty Little Secret: Data buried in silos fuels department politics
Birst of Truth: Connecting the silos brings the company together
Dirty Little Secret: What one department calls a “contact,” another calls a “lead”
Birst of Truth: A “lead is a “lead” in every department
Metrics
1/3 of the time, cost, staff and functionality of Oracle, SAP and MicroStrategy
Client love
Birst CMO Wynn White brought ZOOM into Birst after his formerly ZOOMed company, KACE, was acquired by Dell. He has hired ZOOM 3 times and has made many referrals to ZOOM. Here is Wynn chatting with Ellie at ZOOM’s Thought Leadership client dinner.