UT Starcom
Combine Two Markets and Own a Bigger Category
“ZOOM did an excellent job and I would heartily recommend them to any company large or small.”
Positioning at a glance
Challenge
The company was in two businesses: Mobile handsets and IP TV. What was the positioning strategy to combine those different markets or move forward with the emerging IPTV market and position against the industry giants?
Hill
Interactive IPTV
Breakthrough
Technology model: Combine the two marketing into a larger hill - Interactive IPTV
The Point That Matters
Most successful combination of business and technology models for IPTV