The Inner Game of Marketing
Aligning Your Brand Promise with Delivery
by Ellie Victor, Co-CEO
When I first picked up The Inner Game of Tennis by Timothy Gallwey as a kid, I never dreamt that I would one day be invited to speak at a conference to honor its impact, alongside Arianna Huffington and Pete Carroll.
Just like Zen and the Art of Motorcycle Maintenance isn’t really about motorcycles, the lessons offered by The Inner Game of Tennis extend far beyond the court.
In fact, they apply beautifully to marketing.
Watch highlights from The Inner Game Conference, or check out my article for Forbes.
Discover how I define the Inner Game of Marketing and the three major obstacles that prevent aligning your brand promise with your delivery.
Watch The Inner Game of Marketing, presented at The Inner Game Conference
Introduction
How does the Inner Game of Tennis help you up your marketing game?
Interference 1
Worried about getting pigeonholed into a category that’s too narrow, limiting your full vision?
Interference 2
Does your message sound like everyone else in your market?
Interference 3
Does it take too long to explain your differentiation?
