Insights
Inspiration to drive business
Here’s what we’re thinking about as we work with some of the world’s coolest, high-growth companies.
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On Demand ZOOMinar
Positioning For Your First Billion & Beyond
Lessons from Databricks & Nutanix CMOs
Catch this Billion Dollar Bite from the Conversation!
In this clip, CMOs Rick Schultz (Databricks) and Mandy Dhaliwal (Nutanix) explain why data-driven insights should shape your positioning—and why resisting the urge to tweak it too soon delivers real ROI. Register for more insights!
Why we❤️Claudia Skyehart
Claudia is the face of ZOOM for clients, the problem-solver who always has the answers, and the person you want in your corner when things get tough. Get to know why we ❤️ Claudia!
The Inner Game of Marketing
The Inner Game of Tennis (the original book about mental performance) inspired Bill Gates, Arianna Huffington and Tom Brady and now it can inspire your marketing.
Positioning Leader Spotlight
Discover how TJ Waldorf, CMO of 1WorldSync, turns life's toughest challenges into marketing triumphs, from strategic positioning that drives global growth to overcoming a brain tumor diagnosis.
Positioning Leader Spotlight
Gwen Lafage joined Sinch in 2021 to take on the enormous task of driving the company’s global brand after multiple acquisitions. Learn how Gwen is building a category worth nearly $3B in annual revenue.
Humane Planet: Thought Leaders for a Sustainable World
Learn why we’ve inspired and sponsored the Humane Planet Speaker Series, watch recordings, and hear what’s next.
Branding Vs. Positioning—and How to Seamlessly Blend Them
Our Co-CEO Ellie demystifies the distinctions between branding and positioning, two frequently intertwined concepts, in this Forbes article.
What Can We Learn about Brand Positioning from the Sport of Tennis?
In this Forbes piece, our co-CEO Ellie Victor looks to sports as a tangible teacher. Learn how the pros position on and off the court.
Ellie Victor, CO-CEO of ZOOM Marketing accepted into Forbes Agency Council
Our Co-CEO Ellie Victor is now part of Forbes Agency Council—a select group of accomplished business owners and executives. Explore her Forbes articles for insights.
Get to Know ZOOM’s Storyteller Rockstar
Our very own Lori Smith has been an inspiring force behind ZOOM’s success since 2012. She’s led over 100 client projects and spearheaded ZOOM’s own marketing. An accomplished singer-songwriter, Lori is ZOOM’s rock star. Get to know her!
From Scientist to Marketer: The Data-Driven Journey of Nick Copping
Our Co-CEO Nick Copping started his career in upper atmospheric physics at NASA. How did he transition from collecting data in space to a career in technology and ultimately marketing? Follow his journey and fascination with data.
Positioning Leader Spotlight
As the new CMO at Nutanix, Mandy Dhaliwal was tasked with positioning and marketing the massive transformation of the company's business model. Since Mandy joined, the company’s revenue has quadrupled.
Positioning Leader Spotlight
Snowflake CMO Denise Persson grew four startups beyond $100M. Her current success, Snowflake, broke the record as the largest software IPO in history. Its market cap has grown to over $55B. How did she get there? We found out.
Positioning Leader Spotlight
Ali took the helm as Databricks CEO in 2016 and aimed to grow the series B startup by commercializing Apache Spark that he helped create. Databricks is now one of the largest private, venture-backed U.S. company with a $62B valuation.
Positioning Leader Spotlight
When Scott joined ThoughtSpot as CMO the company had no revenue and 40 employees. Today this data unicorn has over $100M in revenue and a $4.2B valuation. How did he do it? We asked.
Lessons from Positioning Leaders
We reached out to 16 of our top C-level clients to get their secrets for rolling out new positioning. What sets the positioning leaders apart from laggards?
A ZOOM into 24 Years of “Then and Now” Moments
Take a ZOOM back in time and see what’s changed since we’ve built our hill in 1997.
Snowflake CMO: How to Position for Your First $100M and Beyond
Snowflake CMO Denise Persson shared her 5 pillars to success at SaaSTr Build. Here’s what they are, why positioning is the first critical step and how to get it right.
Our passion for the planet
At ZOOM Marketing we like to tackle the world’s toughest positioning challenges. Our day job is spent differentiating tech industry leaders as category leaders. After hours, we think about how we can put our craft to work for the planet. We’ve inspired and co-sponsor The Humane Planet Speaker Series.
ZOOM joined forces with Palo Alto Humane Society and the Sweet Farm to create The Humane Planet Speaker Series: Thought Leaders for a Sustainable World. The series features inspirational speakers—entrepreneurs, scientists, politicians and thought leaders—who are exploring new ways to create a more sustainable and compassionate world with positive impacts on animals, plants and the planet.
In 2022, we featured two blockbuster speakers: Senator Cory Booker (D-NJ) who announced the Industrial Agriculture Accountability Act last month, and award-winning animal advocate, Daina Bray.
Events are free to the public, held online or in Silicon Valley or New York. Watch past events, read recaps, get involved, or subscribe to hear about future events.