Insights
Inspiration to drive business
Here’s what we’re thinking about as we work with some of the world’s coolest companies.
4 Strategies For Bolder, More Believable Positioning
How can you make bold promises that customers believe? Four quick strategies to make your claims credible, memorable, and measurable.
The Surprising Advantages Of Mixing Mindfulness And Marketing
Curious about the magic behind ZOOM? Uncover how we've woven mindfulness into our practices and how it might work wonders for you too.
Mastering The Art Of Brand Positioning With Data
Our definitive guide to data-driven positioning: How to break the tie when your team disagrees, the role of prospects, and the killer question to combat naysayers.
The Road to Revenue: 3 Keys to Align Sales and Marketing Behind 1 Message
3 keys to aligning sales and marketing to deliver a consistent brand experience, optimize marketing dollars, and close deals faster.
The Importance Of Taking A Stance On AI
Co-CEO Ellie Victor illustrates why taking a stance on AI matters and how some businesses are leading the way.
Branding Vs. Positioning—and How to Seamlessly Blend Them
Our Co-CEO Ellie demystifies the distinctions between branding and positioning, two frequently intertwined concepts, in this Forbes article.
What Can We Learn about Brand Positioning from the Sport of Tennis?
In this Forbes piece, our co-CEO Ellie Victor looks to sports as a tangible teacher. Learn how the pros position on and off the court.
Define Your Hill on Your Terms, Own Your Brand.
These case studies demonstrate the value of defining your own hill. These leaders have increased company value, streamlined the sales process, and aligned leadership around data-driven positioning.
Our passion for the planet
At ZOOM Marketing we like to tackle the world’s toughest positioning challenges. Our day job is spent differentiating tech industry leaders as category leaders. After hours, we think about how we can put our craft to work for the planet. We’ve inspired and co-sponsor The Humane Planet Speaker Series.
ZOOM joined forces with Palo Alto Humane Society and the Sweet Farm to create The Humane Planet Speaker Series: Thought Leaders for a Sustainable World. The series features inspirational speakers—entrepreneurs, scientists, politicians and thought leaders—who are exploring new ways to create a more sustainable and compassionate world with positive impacts on animals, plants and the planet.
In 2022, we featured two blockbuster speakers: Senator Cory Booker (D-NJ) who announced the Industrial Agriculture Accountability Act last month, and award-winning animal advocate, Daina Bray.
Events are free to the public, held online or in Silicon Valley or New York. Watch past events, read recaps, get involved, or subscribe to hear about future events.
