What Can We Learn about Brand Positioning from the Sport of Tennis?
Why does one competitor defeat another and why does one brand win over another?
In this Forbes piece, our co-CEO Ellie Victor looks to sports as a tangible teacher. Learn how the pros position on and off the court.
“In a tennis match, the battle happens over a couple hours, in the market, the outcome may take years. But the underlying reason for the ‘W’ often comes down to positioning.”