Win with Data-Driven Positioning

Define and Differentiate Your Winning Category

Imagine your entire team going to market with a category and differentiation that you’re confident motivates your market.

Imagine telling your board, leadership and sales team that your positioning has been tested to win with customers and prospects.

All this is possible with our data-driven process, proven to align your leadership team, set you apart from competitors, and zoom in on the story that streamlines sales.

What Do Our Clients Have in Common?

They’re Positioning Leaders.

Is it Time for You to Reposition?

Learn the 7 common signs we’ve seen over the past 25 years, what works and why.

Data-Driven Positioning is Your Foundation for Growth

Startup to $44B market cap

$2B+ valuation

$5.6B valuation

$4.5B valuation

$43B valuation

$1.6B valuation

Data-Driven Wins

“ZOOM was a great sparring partner in defining the category and ensuring it resonated with the market in a very objective way.” —Natasha Sandoval, SVP Marketing

“I love the data-driven process. You know at the end, you’ll get to the best positioning for you. I would recommend ZOOM to any CMO out there.” —Denise Persson, CMO

“ZOOM really pushed us to think much bigger and bolder than we could’ve done internally on our own. We’re confident where we landed.” —TJ Waldorf, CMO

What We’re Thinking