Dell
Position Six Different Lines of Business from BPO to Customer Support
“I have lost a considerable amount of sleep and gained a considerable amount of pounds worrying about what we were going to get from you guys. I love what you’ve come up with.”
ZOOMing success
$10M
received in Series A funding two years after ZOOMing
Positioning at a glance
Challenge
Position six lines of business, from business process outsourcing to customer support, representing 29% of Dell’s revenue (combined with Dell Enterprise Solutions)
Breakthrough
Dell is personalizing services just like we personalized PCs