EDS
Position from Number Three Player to Leader
“The process was one of the most valuable marketing exercises we accomplished all year.”
ZOOMing Success
Acquired
In May of 2008, EDS was acquired by HP
Positioning at a glance
Challenge
In 2001 EDS was squeezed between IBM Global Services and Accenture
Hill
Largest Pure-Play Global Services
Breakthrough
Single point of responsibility from business strategy through IT execution
The Point That Matters
To win in the digital economy, you need a single point of responsibility from business strategy through IT execution
Client love
Through Nick’s relationship with Doug Frederick - who led the Boeing 777 documentation system redesign and build with CRI (where Nick was CEO) - Doug engaged ZOOM for the EDS repositioning project