Fivetran
Create Team Alignment with Data to Drive Growth
“There are things we learned in the focus groups that I think could have saved a year of my life if I had learned that earlier.”
ZOOMing success
$5.6B
valuation within 2 years of ZOOMing
$665M
series C-D raised since ZOOMing
Positioning at a glance
Challenge
How do you create team alignment?
Breakthrough
Data integration that keeps up with change
Hill
Automated Data Integration
Impact
Client love
Fivetran founders George Fraser and Taylor Brown were referred to ZOOM by Snowflake CMO Denise Persson. George was both optimistic and skeptical about ZOOMing at first. How could an outsider help Fivetran stand out in a very noisy space, full of false promises? Through the ZOOM process, he was surprised to learn which messages were powerful and which failed with prospective customers.
Taylor knew the reason for ZOOMing was that everyone in the company was saying something different, resulting in up to 220 different elevator pitches. Because the process brought together the leadership team, he realized they now had the top alignment critical to success.
Since ZOOMing, Fivetran:
Raised $100M in series C funding, reaching unicorn status of $1.2B valuation
Raised $55M in series D funding, reaching a $5.6B valuation
Reached 1,600 customers, with more than 75% new customer growth
Was named to the Forbes 2020 Cloud 100
Fivetran co-founder, CEO George Fraser and COO Taylor Brown