Infoblox
Reinvigorate an Established Brand as an Innovator in the Cloud Era
“We needed aspirational positioning, grounded in what Infoblox is so well known for in the market. ZOOM’s data- and customer-driven process gave us great confidence.”
Positioning at a glance
CHALLENGE
How do you reinvigorate a brand as an innovator in the cloud era?
HILL
Cloud-first Networking and Security Services
BREAKTHROUGH
The modern network experience for a cloud-first world
POINT THAT MATTERS
Infoblox delivers the secure cloud-first network experience—one that is inherently simple, scalable and reliable for everyone
Impact
Client love
Infoblox CEO Jesper Anderson first looked to ZOOM in 2012 after the company’s IPO, then in 2016 after private equity acquisition; and again, in 2018 to strategically position Infoblox for its innovative Secure Cloud-Managed Network Services. Infoblox relies on ZOOM’s help with positioning for many initiatives including sales kickoffs, product marketing and campaigns.
Since ZOOMing, Jesper has led the team toward success, including:
Secured private equity in 2020 to grow its Secure Cloud-Managed Network Services
The Software Report top 25 Cybersecurity companies of 2019
Infoblox CEO enjoying a glass of wine and memories with our Nick at a ZOOM client dinner.