Ellie Victor, CO-CEO of ZOOM Marketing accepted into Forbes Agency Council
Forbes Agency Council is an Invitation-Only Community for Executives in Successful Public Relations, Media Strategy, Creative, and Advertising Agencies
San Francisco, August 8, 2023—
Ellie Victor, Co-CEO of ZOOM Marketing, Silicon Valley’s first and longest-lasting positioning agency, has been accepted into Forbes Agency Council, an invitation-only community of business owners and senior executives in successful public relations, media strategy, creative, and advertising agencies.
Ellie was selected by a review committee based on the depth and diversity of her experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors.
“We are honored to welcome Ellie Victor into the community,” said Scott Gerber, founder of Forbes Councils, the collective that includes Forbes Agency Council. “Our mission with Forbes Councils is to bring together proven leaders from every industry, creating a curated, social capital-driven network that helps every member grow professionally and make an even greater impact on the business world.”
As a member of the Council, Ellie has access to a variety of exclusive opportunities designed to help reach peak professional influence. She will connect and collaborate with other respected leaders in a private forum. Ellie will also have the opportunity to share her expert insights in original articles and to contribute to published Expert Panels alongside other experts on Forbes.com.
“It’s an honor to be selected for Forbes Agency Council,” shared Ellie Victor. “I’ve had a front seat in Silicon Valley’s greatest innovations over the past 25 years and I’m excited to share insights and learn from others about what’s to come. Forbes is an ideal platform to champion big ideas about the power of brand positioning to tell stories that change the world.”
You can see Ellie’s profile and follow her on Forbes Agency Council here.
ABOUT FORBES COUNCILS
Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community builders who founded Young Entrepreneur Council (YEC). In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.
To learn more about Forbes Councils, visit forbescouncils.com.
ABOUT ZOOM MARKETING
ZOOM Marketing is Silicon Valley’s first and longest-lasting brand positioning agency. We’ve defined leading categories such as The Data Cloud (Snowflake), The Lakehouse (Databricks), Smart Data Capture (Scandit), DVR (TiVo) and more. Since 1998, we’ve positioned hundreds of companies and helped create a quarter-of-a-trillion dollars in delta market cap.
Our data-driven approach solves the two hardest challenges with positioning: coming up with a creative breakthrough and driving buy-in. Through a mindful leadership brainstorm and testing ideas with customers and prospects, we give leaders the confidence to go to market with the positioning and messages that drive growth. Learn more at www.zoommarketing.com.
More thought leadership: The Humane Planet Speaker Series
Inspired by her love for animals and a humane planet, Ellie took action by marrying it with her love of positioning. Ellie suggested to the Palo Alto Humane Society her idea for a speaker series to explore new ways of creating a more sustainable and compassionate world.
ZOOM joined forces with Palo Alto Humane Society and the Sweet Farm to create The Humane Planet Speaker Series: Thought Leaders for a Sustainable World. The series features inspirational speakers—entrepreneurs, scientists, politicians and thought leaders—who are exploring new ways to create a more sustainable and compassionate world with positive impacts on animals, plants and the planet.
Ellie’s Articles on Forbes
How can you make bold promises that customers believe? Learn four quick strategies to make your claims credible, memorable, and measurable, on Forbes.
Discover the hidden barriers sabotaging your brand positioning and how to align what you promise with what you deliver to build lasting trust. More on Forbes.
Curious about the magic behind ZOOM? Uncover how we've woven mindfulness into our practices and how it might work wonders for you too. The 3 surprising advantages on Forbes.
Our definitive guide to data-driven positioning: How to break the tie when your team disagrees, the role of prospects, and the killer question to combat naysayers. Read on Forbes.
How to get your teams aligned and deliver a consistent brand experience, optimize marketing dollars, and close deals faster.
The 3 Keys on Forbes.
Why taking a stance on AI matters and how some businesses are leading the way. Learn more on Forbes.
Ellie demystifies the distinctions between branding and positioning, two frequently intertwined concepts. Read more on Forbes.
Why does one competitor defeat another and why does one brand win over another? Learn how the pros position on and off the court. Visit Forbes to read more.