Accuray
Boldly Position Against a Massive Competitor
“The ZOOM Process is data-driven, so that was important for us and the fact that we were able to get feedback from customers on what made us different as a company and also at the product level.”
Positioning at a glance
Challenge
Create a bold statement to give the market clarity about who we are & what sets us apart, while maintaining Accuray’s history of innovation & integrity
Breakthrough
Patient-first cancer treatment
The Point That Matters
Innovating patient-first cancer treatment for better outcomes & fewer side effects
Impact
Client love
Accuray SVP Operations and R&D Andy Kirkpatrick is husband to long time ZOOM client and friend Judy Kirkpatrick (Adobe). We’re grateful Andy introduced us to Accuray!